Aliquippa, PA, May 7, 2020 – ARDEX Americas has created an easy access virtual learning flyer to help customers connect with an extensive video library. This video library features learning options such as; project showcases, product demonstrations, the “Ask the Expert” series and many more.
The videos are available in English, Spanish and French by making one simple “click” on the flyer, providing flexibility and convenience. In addition, the flyer can be easily shared and downloaded for ease of use.
Annika Oeing, ARDEX Americas Marketing Manager notes, “We see a high demand for educational content and want to share our creative video options in an easy access format. Something that is straightforward and concise, helping customers with direct access to virtual learning.”
To access this new virtual learning resource, please click here to download. For more information, and to register for an upcoming webinar, visit www.ardexamericas.com.
About ARDEX, A Leading Solution and Service Provider of Innovative Building Systems:
Recognized by installation experts, ARDEX is a global leader in the development, manufacture and distribution of high-performance specialty building products for all aspects of substrate preparation, floor covering, tile and stone installation systems and architectural concrete systems for commercial and residential applications. A family owned company, the ARDEX Group leads through local customer interaction striving for excellence in all that we do. For more information on ARDEX Americas, please visit www.ardexamericas.com or call 1-888-512-7339.
Learn from Home with Free AIA/CEU Webinars from ARDEX
***UPDATED*** Learn from Home with Free AIA/CEU Webinars from ARDEX
Aliquippa, PA, April 28, 2020 – ARDEX Americas extended its successful AIA/CEU webinar series through May and June, inviting you to stay connected and continue your education. This free webinar series, though designed for architects, are also available to the general public.
Topics covered include stone veneer, adhesive systems and polished concrete. Each webinar, led by an instructor with decades of industry knowledge and expertise, is designed to offer a comprehensive overview of the chosen topic.
The webinars are held on Thursdays, from 2 pm to 3:30 pm EDT. For more information, and to register for an upcoming webinar, visit www.ardexamericas.com.
About ARDEX, A Leading Solution and Service Provider of Innovative Building Systems:
Recognized by installation experts, ARDEX is a global leader in the development, manufacture and distribution of high-performance specialty building products for all aspects of substrate preparation, floor covering, tile and stone installation systems and architectural concrete systems for commercial and residential applications. A family owned company, the ARDEX Group leads through local customer interaction striving for excellence in all that we do. For more information on ARDEX Americas, please visit www.ardexamericas.com or call 1-888-512-7339.
A Message to Our Partners
As we all work through these concerning days, the health and well-being of our customers and our partners, as well as our employees and their families, continue to be foremost in our minds. At ARDEX Americas, we are maintaining precautionary actions to prevent the introduction of this virus into our facilities and will continue to follow the recommendations made by health officials. At the same time, we are meticulously managing both raw materials and production levels to ensure we are not only ready to serve you today, but are well-prepared for the inevitable increase in construction activity as we emerge from this crisis.
At present, all ARDEX Americas manufacturing locations are open and running normal operations with contingency plans in place should circumstances change. Our hats are off to our Production, Shipping and QC teams across the country who have been committed to keeping our plants open and running, allowing crucial material to be manufactured for our customers to service critical and essential construction projects.
The ARDEX office, Sales and Technical teams are also fully engaged, however, in conformance with prescribed precautions, are implementing creative ways to service the market through digital communications, virtual project support, online and remote Academy training and social media interaction. Requirements to mitigate this global threat are changing daily, and we will endeavor to keep you updated in a timely manner should the situation change within our organization.
On behalf of our entire team, we wish each of you good health and look forward to being here to serve you in the days ahead. If you have any questions or concerns, please call 888-512-7339 or contact your local ARDEX Sales Professional.
The ARDEX Leadership Team
COVID-19 statement
As a global entity with locations in over 50 countries around the world, ARDEX is acutely aware of the far-reaching impact being felt by the spread of COVID-19. Through these concerning days, the health and well-being of our customers and our partners, as well as our employees and their families are foremost in our minds. We have taken precautionary actions to prevent the introduction of this virus into our facilities and will continue to follow the recommendations made by health officials to protect our customers, partners and employees.
At ARDEX Americas, contingency plans are in place to address potential issues across all our operations. As circumstances change, we continuously review and shift our planning to best serve our customers. At present, all ARDEX Americas manufacturing locations are open and running normal operations. The ARDEX office and sales teams are also fully engaged, however, in deference to precaution may shift face-to-face meetings to electronic communication where it makes sense. Requirements to mitigate this threat can change daily, and we will endeavor to keep you updated in a timely manner should the situation change within our organization.
On behalf of our entire team, we wish each of you good health and look forward to being here to serve you in the days ahead.
ARDEX Americas promotes Ben Mack to U.S. General Manager, Sales and Marketing
ARDEX Americas is pleased to announce the promotion of Ben Mack, Director of Marketing, to the position of U.S. General Manager, Sales and Marketing.
Jesse David, President, ARDEX Americas explains, “For over 16 years, Ben has demonstrated a focused energy and vision on driving value for our customers as well as supporting the needs of our sales professionals. This effort has contributed to the expansion of our corporate marketing capability, technical expertise and product segment presence while heightening awareness of the ARDEX and HENRY brands throughout the Americas.”
In his most recent role as Director of Marketing, Ben managed teams focused on marketing communication, technical services, product development, business development and general strategy. For the last three years, Ben has also been acting as the Corporate Unit Leader for Global Marketing at ARDEX, helping to drive critical global initiatives related to communications, digital marketing and product development.
In this new role, Ben will oversee the departments of U.S. Tiling and Flooring Sales, Corporate Marketing and Technical Services. This promotion is part of an overall corporate strategy to provide an increased focus and commitment of service and support to our customers.
About ARDEX, A Leading Solution and Service Provider of Innovative Building Systems:
Recognized by installation experts, ARDEX is a global leader in the development, manufacture and distribution of high-performance specialty building products for all aspects of substrate preparation, floor covering, tile and stone installation systems and architectural concrete systems for commercial and residential applications. A family owned company, the ARDEX Group leads through local customer interaction striving for excellence in all that we do. For more information on ARDEX Americas, please visit www.ardexamericas.com or call 1-888-512-7339
NAFCT Heat Weld, Flash Cover Certification Course held in Aliquippa
Eduardo Martinez Awarded Bruce Newbrough Memorial Scholarship
Eduardo Martinez is the most recent recipient of the Bruce Newbrough Memorial Certified Installation Manager Program (CIM) Scholarship. Eduardo is a project manager with Martinez Carpet Installations. The scholarship is provided in partnership with FCICA and ARDEX Americas
“I don’t remember a time when I wasn’t near my dad working with floors. I have tried my best to follow in his footsteps, always having my share of failures I continue to move forward with those lessons. I’m a third-generation installer and very passionate about what I do. This isn’t a job to me, it’s a lifelong mission to promote trades and trade education as an honest and great choice for any young man or woman trying to decide their future. I am absolutely grateful for the opportunity to become a CIM.”
The Bruce Newbrough Memorial Scholarship assists with the costs associated with the entire Certified Installation Manager (CIM) program, including application, content and assessment fees. The scholarship was created to honor Bruce Newbrough, an ARDEX Director of Technical Services and later Applications Development, with a passion for advancing the flooring industry through education.
Applications for the scholarship are accepted throughout the year. Visit the FCICA website: www.fcica.com/CIM to apply. Read the FCICA press release here.
About ARDEX, A Global Innovation Leader in High Performance Specialty Building Materials: Recognized by installation experts, ARDEX is a global leader in the development, manufacture and distribution of high-performance specialty building products for all aspects of substrate preparation, floor covering, tile and stone installation systems and architectural concrete systems for commercial and residential applications. As family owned company, the ARDEX Group leads through local customer interaction striving for excellence in all that we do. For more information about ARDEX Americas: www.ardexamericas.com, or call 724-203-5000.
About the Certified Installation Manager (CIM) Program:
The CIM program provides industry-specific training modules led by experts that speak from years of floor covering experience packaged with assessments to confirm the vast knowledge obtained. The program is completely online, allowing users to work at their own pace, on their own time. For more information about the CIM Program, go to www.fcica.com/CIM.
About FCICA: FCICA, headquartered in West Bloomfield, Michigan, is the resource for premier commercial flooring contractors. Promoting the advancement and continuous development of Certified Installation Managers (CIM). Providing technical education, business support and industry expert networking. Delivering skills and knowledge to enhance the professionalism of commercial flooring contractors. FCICA is an international association whose contractor members serve the continental United States, plus Canada and Guam. For more information about FCICA: visit www.fcica.com or call 248-661-5015; toll free (877) TO-FCICA.
Introducing ARDEX FEATHER FINISH® XF™
ARDEX Americas, a leader in the manufacture of specialty building products, announced today the launch of ARDEX FEATHER FINISH® XF™ Self-Drying, Cement-Based Finish Underlayment.
ARDEX FEATHER FINISH XF joins ARDEX FEATHER FINISH® and ARDEX’ full line of high-quality patching compounds designed to eliminate flooring installation problems associated with disbonding, crumbling, mold, mildew and staining.
Like classic ARDEX FEATHER FINISH, ARDEX FEATHER FINISH XF is a self-drying, finishing underlayment, designed to provide a smooth surface prior to the installation of floor covering over a variety of substrates. It installs from a true feather-edge, up to unlimited depth in defined areas and can receive floor coverings in as little as 15 minutes. Also suitable for castor wheels, ARDEX FEATHER FINISH XF is mold and mildew resistant.
Jody Proudfit, ARDEX Product Category Manager Patching and Finishing, said, “ARDEX FEATHER FINISH XF is a welcome addition to our patching solutions. It’s a great product that you can trust to deliver the highest quality just like our classic FEATHER FINISH.” He added, “FEATHER FINISH XF offers our customers another excellent choice when it comes to patching solutions, one worthy of carrying the esteemed FEATHER FINISH brand.”
To learn more about the ARDEX FEATHER FINISH XF, and all of our patching solutions, please visit www.ardexamericas.com.
A Global Innovation Leader in High Performance Specialty Building Materials: Recognized by installation experts, ARDEX is a global leader in the development, manufacture and distribution of high-performance specialty building products for all aspects of substrate preparation, floor covering, tile and stone installation systems and architectural concrete systems for commercial and residential applications. A family owned company, the ARDEX Group leads through local customer interaction striving for excellence in all that we do. For more information about ARDEX Americas: www.ardexamericas.com, or call 724-203-5000.
ARDEX Group Expands in New Joint Venture with Ceramfix, Brazil
Witten, Germany – The ARDEX Group, a leader in the manufacture of high performance, specialty building materials, announced today it has acquired a strategic stake in Ceramfix of Brazil.
Ceramfix is a leading manufacturer of products for the installation of ceramic tiles, including mortars, tile adhesives, grouts, waterproofing, and accessories. Founded in 1993, Ceramfix is now among the top four tiling companies in Brazil.
“We are delighted to welcome Ceramfix to the ARDEX Group,” said Mark Eslamlooy, CEO ARDEX Group. “Their culture of customer service and innovative product technology will be a great addition to our company, allowing us to now serve customers in the Brazilian market.”
“We look forward to continuing our growth trajectory alongside the ARDEX Group,” said Shareholders and Managing Directors Antonio Carlos Schmitt, Francisco Hostins and Mario Jose Schmitt. “Like the ARDEX Group, we’re a family business and we expect the similar corporate cultures to foster creative synergies far into the future.”
Ceramfix will remain an independent company within the ARDEX Group, managed by the current shareholders and leadership staff.
About Ceramfix
Founded in 1993, Ceramfix Group is a family-owned company that manufactures products for the installation of ceramic tiles, including mortars, tile adhesives, grouts, waterproofing and accessories. As one of the major tiling companies in Brazil, Ceramfix has 10 facilities including manufacturing centers, warehouses, training centers and sales offices. Ceramfix is equally dedicated to delivering both agility and quality in the marketplace. For more information, visit www.ceramfix.com.br.
Bruce Newbrough Memorial Scholarship Winner: Omar Shukri
The Flooring Contractors Association, FCICA, announced Omar Shukri as the latest recipient of the Bruce Newbrough Memorial Certified Installation Manager Program (CIM) Scholarship. Omar is a national project coordinator with FloorMax USA. The scholarship is provided in partnership with ARDEX Americas.
I feel that with my experience, I am capable of accomplishing anything in this field. With [the title Certified Installation Manager,] it will only be beneficial on my journey to my goals,” Omar said about wanting to become a CIM. “The Bruce Newbrough CIM Scholarship will help me advance with a title to prove my experience and knowledge.
The Bruce Newbrough Memorial Scholarship, created in remembrance of Bruce Newbrough, covers the costs associated with the entire Certified Installation Manager (CIM) program, including application, content and assessment fees. Bruce Newbrough was an ARDEX Director of Technical Services and later Applications Development, and had a passion for advancing the flooring industry through education.
Applications for the scholarship are accepted throughout the year. Visit the FCICA website: www.fcica.com/CIM to apply. Read the FCICA press release here.
About ARDEX, A Global Innovation Leader in High Performance Specialty Building Materials: Recognized by installation experts, ARDEX is a global leader in the development, manufacture and distribution of high-performance specialty building products for all aspects of substrate preparation, floor covering, tile and stone installation systems and architectural concrete systems for commercial and residential applications. As family owned company, the ARDEX Group leads through local customer interaction striving for excellence in all that we do. For more information about ARDEX Americas: www.ardexamericas.com, or call 724-203-5000.
About the Certified Installation Manager (CIM) Program:
The CIM program provides industry-specific training modules led by experts that speak from years of floor covering experience packaged with assessments to confirm the vast knowledge obtained. The program is completely online, allowing users to work at their own pace, on their own time. For more information about the CIM Program, go to www.fcica.com/CIM.
About FCICA: FCICA, headquartered in West Bloomfield, Michigan, is the resource for premier commercial flooring contractors. Promoting the advancement and continuous development of Certified Installation Managers (CIM). Providing technical education, business support and industry expert networking. Delivering skills and knowledge to enhance the professionalism of commercial flooring contractors. FCICA is an international association whose contractor members serve the continental United States, plus Canada and Guam. For more information about FCICA: visit www.fcica.com or call 248-661-5015; toll free (877) TO-FCICA.
Witten, Germany – The ARDEX Group, a leader in the manufacture of high performance, specialty building materials, announced today it has acquired a strategic stake in Ceramfix of Brazil.